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Trump’s Brand Expands in Indonesia: From Lido’s Hills to Bali’s Coasts

by Hey Bali Newsroom
January 7, 2026
in Business & Investment, Bali Update, Investment & Economy, Property & Real Estate
Reading Time: 3 mins read
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Trump's Brand Expands in Indonesia: From Lido's Hills to Bali's Coasts

Donald Trump's assets and businesses in Indonesia. (GETTY IMAGES NORTH AMERICA/JOE RAEDLE via AFP)

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JAKARTA / BALI — The Trump name arrives in Indonesia attached to two very different microphones. One is loud with politics after the military operation in Venezuela ordered by Donald Trump that ended with the arrest of Nicolas Maduro. The other is quieter and commercial, fixed to hills in West Java and cliffs in Bali, where the Trump Organization has been cultivating high value projects for years.

The scope of that portfolio became visible through the Trump Financial Disclosure filed with the U.S. Federal Election Commission. The report lists four Trump linked entities in formal partnership with PT MNC Land Tbk and its subsidiaries PT Lido Nirwana Parahyangan and PT Bali Nirwana Resort. MNC Land is part of the MNC Group owned by tycoon Hary Tanoesoedibjo, and the documents describe joint ventures valued at about $2 billion USD, roughly Rp 28.57 trillion.

Special Economic Zones are familiar tools for Indonesia, yet the branding of the Lido KEK has created less familiar questions. From a total area of 3,000 hectares on the Bogor Sukabumi border, the first stage of development covers around 1,040 hectares with direct access via the Bocimi toll road and panoramic views of Mount Gede Pangrango. Inside that zone stand the most prestigious Trump offerings.

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Ownership at Trump Residences Lido is marketed as a passport to global prestige. The official site states, “Having a home in Trump Residences Lido gives eligible buyers the opportunity to join the Trump Golf Club and enjoy privileged play alongside elite players at some of the best golf courses in the world.” The golf course itself was designed by Ernie Els, a name Indonesians recognize more easily than American campaign rules.

Bali has become the eastern chapter of the same partnership. In Tanah Lot, Tabanan, a 102 hectare enclave known as Trump Residences Bali or MNC Bali Resorts is being developed overlooking the Indian Ocean. The project advertises proximity to I Gusti Ngurah Rai International Airport and emphasizes scenery in language that sounds closer to a holiday poster than a police statement. Promotional copy reads, “All bedrooms offer stunning golf and ocean views to ensure the highest level of comfort.” Editors and tourism observers in Bali prefer translating those promises into impact.

The debate sharpened unexpectedly in October 2025 during the Gaza Peace Summit in Egypt. An open microphone captured President Prabowo Subianto asking Trump for help to meet Eric Trump, who oversees the family business. In an interview with CNN afterward, Eric Trump acknowledged the size of the Indonesian portfolio but insisted the interests were separate from his father’s politics. “I’m honored that the Indonesian president knows about it, and obviously he’s asking because there are two of the most consequential real estate projects in that region,” he said, adding that the ventures began long before Trump returned to the White House.

Paper separation has proved easier than public separation. The Lido KEK enjoys a twenty year tax holiday along with VAT and luxury tax incentives granted to developers and investors. The benefits are designed to attract growth, jobs, and infrastructure, yet the brand receiving part of that value is tied to a single foreign family enterprise. Bali’s tourism community has asked similar questions about how imported political labels sit beside one of the island’s oldest temple districts.

For Indonesia, the Trump projects in Lido and Tanah Lot are therefore more than real estate. They are markers in a broader story about globalization and governance. Indonesia has welcomed many international brands without confusion about their political shadows. The Trump name is different because it moves simultaneously through diplomacy and family commerce.

The hills of West Java remain cool and the Tanah Lot coast dramatic. Golf greens will rise and villas will fill with travelers seeking luxury. The questions they host may endure longer than concrete, reminding Bali and Jakarta that global prestige often arrives with parallel narratives, and that incentives granted by the state quietly shape the value of a famous foreign smile.

#heybalinews

Tags: BaliBali ExpatBali LifeBusiness & InvestmentDonald TrumpIndonesiaInternationalNews
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Hey Bali Newsroom delivers journalism that understands the island's soul. We provide essential reporting on public policy, industry trends, and cultural shifts, grounded in context, clarity, and an unwavering commitment to the facts.

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